Podcast recording with Matthias

Hey, and thank you so much that you want to be my guest on The Audience Explorer podcast!

The podcast is about audience development, i.e. how an entrepreneur or a creator can find, understand, and engage with their audience. (An audience is a group of people with a common cause, for which the entrepreneur or creator wants to provide value.)

Questions during the podcast

Usually, I will ask a number of questions that are already predefined so that you can prepare for them. Depending on your answers and the spirit of the hour, we will have a conversation that can take us anywhere. :-)

The main thing: Our listeners are curious about how you learn from your audience. They want to do something similar to what works for you, and maybe avoid the things that didn’t work so well.

So here are some possible questions:

Q1: Tell us a bit about yourself and your backstory: What is it that you typically do?

Q2: (In case you have a product or service called X):

• What does X do? What can people do with X? (in case of a product)
• What do you do for people? (in case of a service)

Q3: How did all this start, e.g. when did you have the idea?

Q4: What is your audience, can you describe those people for us?

Q5: Please walk me through what happened the last time you met your audience?

(The following sublist might look scary to you – don’t worry, I won’t “grill” you, it’s just a casual chat! :-)

• At what kind of place did the conversation happen?
• How did you find the person to talk to? Did they come to you, or did you go to them?
• Did you prepare for the conversation, or was it pure serendipity?
• How did the convo go, and what did you learn?
• What did you do with the results?
• Is there anything you can recommend for people, what to do or to avoid?

Q6: To continue working with your audience, what are your goals for the next 12 months or so?

All other questions will be spontaneous.

Setting up Zoom for maximum audio quality

We will use Zoom to connect. In case that you haven’t got Zoom yet, you can download it here.

For our podcast listeners, we need the best possible audio quality. Please use headphones or a headset, and a good microphone.

To get good audio quality, please start Zoom and make the following adjustments to the audio settings:

Part 1:

Part 2:

Last-minute changes

My email address is matthias@gettheaudience.com, just in case of a last-minute emergency.